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Sex Toys Story

Its no surprise that everyone loves sex, be it with a partner and with yourself (masturbation/self pleasure). We know that’s not what you came here to find. But what if we told you that just by using a sex toy and/or lube during sex or masturbation, you can multiply your pleasure, feel it deeper, experience newer sensations in your body and discover zones you never knew existed all while coming to an ultimate toe curling climax that runs through your spine all the way to your brain, will you be mind blown? We figured you’d be.

Now, imagine our population (yes we surpassed China in 2022) which explains our fascination for sex, combined with our discreet rendezvous with porn (we are second largest consumer) who wouldn’t love the idea of experimenting with sex toys like vibrators, massagers, dildos, butt plugs, masturbators, penis rings and more. For the adventurous, kinky stuff like handcuffs, blindfolds, spankers,mouth gags and anal toys have been widely searched and sought after online. This explains Indian sexual preferences no longer at elementary level but are graduating and rapidly mimicking the western preferences, thanks to the influence of Netflix, Karan Johar and lately Ranveer Singh. YKWIM

So yes, Sex Toys in India are a BIG DEAL!

Apart from pleasure and orgasms, sex toys also help with common sexual health concerns like erectile dysfunction, low sexual libido, premature ejaculation, vaginismus, and more without increasing your dependency on medications.

That explains why sex toys are such a rage and super popular in India, the top cities being Bengaluru, Delhi, Mumbai, Chennai, Kolkata and sixth spot usually switches between Hyderabad, Jaipur, Ahmedabad, Goa, Chandigarh and sometimes even Pune. Who knew that Pune is just not fascinated by the humble poha but also the tons of vibrators they buy.

Unlike Bollywood musicals everything was not as rosy and there had to be a villain in every story, that happened to be customs officers who act like crusaders of our culture and feel their moral duty is to deprive Indians of the pleasure from sex toys. But that changed as a recent judgement passed by Bombay High Court reprimanded the customs team and delivered a big win for our business as well as the pleasure products industry and was celebrated by many including our founders and peers.

Now shopping for your favorite sex toys online not only comes with fast free delivery but also with a guilt free conscience and a peace of mind due to the progressive common sense judgment.

Besharam kahin ka/ki!

If you are reading this, there is a 99.99% chance you heard it. And if you did, you know we are naughty by nature, a bit shy out in the streets but quite the opposite in our sheets. Besharam, the brand came to life to be your wingman/woman and be the wind beneath your flight. You know, Yeh dil maange more.

But first our story.

We the founders, Salim & Raj were never friends. But we shared a similar journey. Growing up in the 80’s, our funda was all about rock and roll, riding our bikes, hanging out with friends, occasional splurges like a Levis Red Label, a KingFisher or a Cheeseburger.. flirting was cool and if you landed a date, you had ‘made it’ in high school. Life was pretty chill and tension free as we called it. But after an embarrassing situation amongst a bunch of friends, Raj was shamed about masturbation and made to feel like an outcast. He felt terrible and guilty, skipped college for months and performed terribly in his exams thereby flunking his finals. The school year ended, he dropped out and moved to US but the guilt and feeling of being shamed left an deep and dark memory for him.

FastForward to 2012, We had moved to the US, got busy with our lives and doing well for ourselves, but deep in our hearts, we felt constantly drawn back to our homeland. Bollywood movies, Indian food and festivals kept us in touch with Indian culture but that didnt seem enough. Then one day a phone call with a close friend from India changed it all.

During the call, the single word that came up 7 times in this conversation was ‘shame’. It instantly transported us back to our growing up days where the feeling of ‘shame’ and the scare of ‘being shamed’ was so powerful it impacted our confidence, as well as our ability to believe in ourselves. Looking back, we realized our lives would have shaped up differently had someone separated shame from fear and stigma. With an (impossible) mission that was activated inside our minds and then a chance encounter with Sunny Leone the next day, we figured what we were destined to do.

We had to change the name of this game. And this gave birth to ‘Besharam’ - The anti-shame movement.

Besharam in literal sense means ‘Shameless’, but in spirit it means freedom & self-belief to express your thoughts, feelings and emotions. Our mission was to normalize sexual pleasure by challenging the stigma and taboo surrounding it, separating sensibilities from shame, and advocating for a new progressive India where individuals respect and accept each other’s expressions, preferences, gender & sexual orientation.

IMbesharam.com launched in 2013 to be the first Adult Webstore in India, with Sunny Leone as the face of the brand. Over these 11 years, we had delivered over 1 Million orders, been featured in over 200 media outlets like Times of India, YourStory, Economic Times, Mid-Day, Financial Express, Inc42, Elle, Cosmopolitan, Vice, Maxim, The ManWorld, Femina, Hindustan Times and many many more. We have over 110,000 Real Customer Reviews online, and over 400,000 followers in our social media community with our Instagram page delivering exceptional content including busting myths and practical sex-ed. We have won several awards including the coveted XBIZ Online Retailer of the Year and recently, our founder Raj Armani won the XBIZ Progressive Leader of the Year Award for 2024.

With an extensive selection of 120+ International & Indian Brands, and over 2000 premium sex toys, naughty games, kink and bdsm toys, lubes and lingerie in our India warehouse, you will be spoilt for choices and will never run out of ideas for your personal time. The vast collection of hand picked curated products from reputable manufacturers include sex toys for men, sex toys for women & sex toys for couples as well as a staff recommended collection for LGBTQ+ folks in the Queer Community.

Now in its 11th year (phew), we continue to be India’ Most Loved Adult Store. While there are a bunch of new websites and so called brands that have mushroomed up lately who continue to fly under the radar and play it safe by calling sex toys like vibrators as ‘massagers’, Besharam has been unapologetically straight forward and doesn’t mince words or confuse the audience. It’s high time we embrace that pleasure is a human body need, and intimacy is just as normal as hunger for good food and desire for exploring new places. Why these double standards? Not anymore.

At IMbesharam.com, we are passionate about promoting sexual wellness and creating a positive impact in people’s lives. We strive to foster a safe, inclusive, and non-judgmental environment where you can explore your options and enhance your sexual pleasure and experience.

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